fontology n.
[XEROX PARC] The body of knowledge dealing with the construction and use of new fonts (e.g., for window systems and typesetting software). It has been said that fontology recapitulates file-ogeny.
[Unfortunately, this reference to the embryological dictum that "Ontogeny recapitulates phylogeny" is not merely a joke. On the Macintosh, for example, System 7 has to go through contortions to compensate for an eaSdrlier design error that created a whole different set of abstractions for fonts parallel to `files' and `folders' --ESR]